Bud Bushnell founded Genie Industries in the year 1966, after he bought the manufacturing rights to a material lift which functioned on compressed air. The name Genie originated from the "magic in the bottle" which was used to raise and lower the hoist. This mechanism greatly impressed clients and therefore, the name was born.
Genie expanded operations and established itself into various new markets, as the demand for work lifts and platforms grew. Over time, when the demand for new machines to meet numerous applications grew, the company made itself recognized in many new markets. For instance, Genie went into making articulated booms, light towers, man-lifts, stick booms and telehandlers.
Due to the economic recession during the start of the 2000s, Genie decided to obtain a partner who held the same values. They partnered up together with Terex Corporation. This company has a history acquiring machine manufacturers all around the globe who proved to be a good business match. Genie Industries was sold in 2002 and became a part of Terex Corporation.
During the early years after the sale, it was determined to maintain the Genie brand name within the Terex Aerial Work Platforms or AWP segment of Terex, due to the name's solid reputation in the marketplace. Therefore, all Genie machinery continue to be sold under the Genie brand.
Genie takes pride in listening to their clients. The company is devoted to continually improving efficiency and quality and is also dedicated to minimizing waste. Even long after the sale has been closed, the company focuses on providing exceptional support. These are the very work practices that have made Genie a trusted brand name over the last decades and continue to keep their reputation for quality and top-of-the-line machines.
Genie's DC and Bi-Energy machinery are emission-free, quiet machinery capable of working in delicate work settings. Where the equipment should be driven significant distances, like for instance within industrial situations, the Genie bi-energy system combines the advantages of a 48V DC equipment together with the power of a diesel-powered generator.
Telescopic booms offer greater horizontal reach, as opposed to any of the various aerial platforms. These machines are ideal for limited access areas or small areas in all types of settings. The Genie Telescopic S booms have been engineered to provide utmost productivity. These machinery deliver supreme traction and the drive speed you need in order to travel around the work site and job area.